About
About Tristan
In short
I'm Tristan Rushworth. I coach ADHD entrepreneurs and business owners. I built four businesses before I knew I had ADHD, spent 15 years in corporate finance first, and once coached nearly 2,000 online coaches to build their businesses through my startup Fortis. My diagnosis explained the whole pattern, the obsessive focus that built things fast and the crashes that nearly wrecked them. Now I help other ADHD founders build systems that work with their brain instead of against it.
The short story
I spent years thinking the answer was more. More discipline, more planners, more hours. None of it works for a brain like mine. The diagnosis explained the boom-and-bust pattern I'd been running businesses on for years. So I stopped fighting my wiring and built my own system: structure that doesn't rely on endless willpower, a personal AI setup that handles the admin I'll never do consistently, and routines that move the needle without needing superhuman motivation. That changed everything for me.
The 200% Club exists because I want to share those ADHD-friendly cheat codes with other entrepreneurs, so they can win faster too.
The track record
- 15 years in corporate finance before I started building my own things.
- Founded Fortis and coached nearly 2,000 online coaches to grow their businesses.
- Now run The 200% Club, coaching ADHD founders (250+ and counting).
- Also a partner in Impact Board (exit-readiness for agency owners), AI Natives (AI for businesses), and Potent Positioning.
How I coach
From the founder's chair, not the clinic. I've sat where you're sitting. The work is the 200% Operating System: systems built for how the ADHD brain actually works, plus a weekly call and a community of people who get it. If you want to see how that runs, here's the coaching.